The exhibition Detour at Norsk Form in Oslo received quite a few visitors. Inspired by the success The Norwegian Public Road Administration began to make plans for an international tour. The new exhibition had to be smaller and suitable for longer transports, be easy to pack and unpack and the films from the Norwegian tourist roads should be included. From now on everybody should be made aware of what was going on in Norway! From the start we had the notion of Norway as the ideal landscape for traveling. The natural beauty and variations of Norway, the peaceful white summits and the dramatic steeps - we enjoyed it all in a childish way. The idea of the master view still held its attraction.
When changing trains in Warsaw we came upon a signboard, advertising a Photo-plasticon. The signboard was in brass, meticulously polished, and showed spectators sitting around a circular piece of furniture, attentively looking through spy holes. This piece of amusement from the 19th century was to be our model for the exhibition Detour! It was actually then, in the 19th century, that mass tourism started to grow. That was when the better off in society started making journeys to foreign places and countries to see everything with their own eyes. Interestingly enough, this curiosity of the wider world occurred at the same time as the idealization of the homeland. Nowhere could be better or more beautiful than home. Yet, the wish to be travelled impelled those early tourists into going abroad.
100 years later we cannot avoid the phenomenon of mass tourism, selling strategies and local tourist events. Tourists are everywhere and every tourist is welcome. A lot of tourists can save a whole region and even more can help economies to get back in business. At the same time what´s foreign and different has become more exclusive. Away is similar to home, and we have to leave for more distant destinations to find something not yet discovered. With our sculpture/peep-show we want to refer to the early days of tourism and its fancy for the master view. The exquisite outer case in walnut, the spy holes in brass and the few seats around the Photo-plasticon reflect the exclusivity and the historical roots of tourism. An exclusivity that prevails, no matter how many tourists have been there before?